UX Writing

Client: Schneider Electric 

Challenge: Exchange (Schneider Electric's digital B2B software marketplace and community) depends on the successful recruitment of both solution providers and end users. On its homepage, it needs to communicate business value to both parties.

Solution: I rewrote the subheading to the "Success Stories" section below so that it concisely communicates the platform's value to both system integrators and end users in need of technology partners. 

Fun Fact: I also manage and create monthly updates to the "Featured Story" section beneath the "Success Stories" subheading. To see my short-form/UI writing chops on further display, read the introduction I wrote for April's featured success story below, or check out the featured case study (I wrote that, too!).

Microcopy for Mobile

Thanks to dailyuxwriting.com for their awesome UX Writing Challenges! I'm a better UX writer for mobile because of them. Have a look...

Day 1 Challenge - "Flight Canceled Because of Weather"

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters

Body: 175 characters max

Button(s): 25 characters max


For this prompt, I imagined the flight cancellation happening under three sets of circumstances, from best to worst (from the traveler's point of view), as detailed below...

Best-case scenario: The flight’s been canceled, but the airline has taken care of next steps and treated the customer to a free hotel room. By the time the customer finishes reading the notification, the canceled flight might not seem so bad after all...

Headline: Unsafe flying conditions, flight canceled

Body Copy: Sorry Mike, your flight’s been canceled. We’ve got you covered, though. You’re already re-booked for the next departure, and we’ve reserved you a room at a nearby hotel.

Button: See your new itinerary

Middle-ground scenario: Modest (read: meager) conciliatory gestures are being made by the airline (a free drink and preferential seating on the next available flight). But the fact of the matter still stands: the customer doesn’t know when they’re getting home yet, and will probably end up in some Lord-of-the-Flies-style scenario squaring off against other unhappy travelers for a spot on the next departure.

Headline: Unsafe flying conditions, flight canceled

Body Copy: Sorry Mike – your flight’s been canceled. We know that’s frustrating, so you’ll get preferential seating and a complimentary beverage on the next available flight home.

Button: Speak with Customer Service

Worst-case scenario: The airline is making no conciliatory gestures, and the customer will have to do all their own legwork to get onto the next flight; the possibility of the Lord-of-the-Flies-style face-off again looms large...let's just focus on the weather, shall we?

Headline: Unsafe flying conditions, flight canceled

Body: Bad news, Mike. Because of the nasty weather, we had to cancel your flight. We’re so sorry. Our customer service team is here to help you get home safe...

Button: Speak with Customer Service