Arcane Strategies • 4th December 2020 Our Stripe Terminal vs Square: How They Compare "The Costs of Getting Paid" - B2B comparison article/content marketing piece breaking down how Square and Arcane payment terminal fees stack up for ecommerce merchants.
Arcane Strategies • 10th November 2020 The Rise of Contactless Card Readers During COVID-19 Tech industry thought leadership piece on how COVID-19 is re-shaping the payments industry.
Arcane Strategies • 29th September 2020 AWS, Google Cloud, Azure & Rackspace Long-form B2B comparison article: top-tier cloud hosting providers explained. Image attribution: Thiscloud [sic], Wikimedia Commons.
Arcane Strategies • 16th September 2020 4 Cloud Tips for Your Business B2B SEO blog leveraging a hub and spoke content strategy - and, of course, some "forecasting" about The Cloud...
Odysseys Unlimited | The Small Group Travel Experience • 17th July 2020 Travel Tour Copywriting (Short-Form) A collection of Facebook posts marketing small-group tours with Odysseys Unlimited
Odysseys Unlimited | The Small Group Travel Experience • 11th May 2020 The View from My Window: From Our Tour Directors to You Blog post component to a multi-channel marketing campaign rolled out in response to COVID-19. Accompanying e-blast achieved our highest click-to-open rate YTD at 26.3%, with a 40.8% unique open rate among past Odysseys travelers.
Odysseys Unlimited | The Small Group Travel Experience • 12th February 2020 Unusual Foods from Around the World B2C travel tour content marketing, delivered to an audience of adventurous taste buds.
Odysseys Unlimited | The Small Group Travel Experience • 5th February 2020 Capture Your Travels: The Best Camera Accessories for Your Smartphone Short audience engagement/content marketing piece on photography accessories for your smartphone, intended for an audience of older (65+) travelers. Image credit: Susanne Nilsson
Awesome Screenshot (SPEC) • 6th January 2020 Instructional Design for Software: Using "Awesome Screenshot" Speculative tutorial for new "Awesome Screenshot" users. Intended for use in video format. Graphic illustrations are property of QuickBase, Inc.
Odysseys Unlimited | The Small Group Travel Experience • 3rd December 2019 Our Best Tours for Bird Lovers Search engine optimized blog marketing 17 tours in the Odysseys product line of small group travel for seniors. Image credit: Lip Kee
International Fund for Animal Welfare • 15th May 2019 tenBoma Loita Forest Fundraising solicitation letter delivered to Leadership Givers ($500+) and Major Donors ($2,000+). Highest-netting direct mail package delivered to Major Donors in the past three years.
International Fund for Animal Welfare • 11th January 2019 Infographic: Why Save Elephants? One-page overview of an elephant's role in conservation for F2F fundraisers. (Before briefing the artist, I sketched out the design to ensure the iconography complemented the written content.)
International Fund for Animal Welfare • 15th December 2018 Fundraising Appeal: Nania's Wish List Pamphlet from the third and final installment of a direct mail fundraising series on Nania, the orphaned elephant who lost her herd. Holiday theme and texture helped the package net nearly 110% of projected fundraising.
International Fund for Animal Welfare • 1st September 2018 Digital Stewardship: Donor Update Stewardship update to a fundraising campaign rolled out across the digital space, delivered to online givers spanning seven countries. Achieved a 55% open rate.
International Fund for Animal Welfare • 1st July 2018 Fundraising Appeal: Nania's New Family Direct mail package exceeding projected fundraising by more than 20%. Part of a three-part mail series netting over $1 million.
International Fund for Animal Welfare • 10th March 2018 Digital Emergency Fundraising Appeal Quick-hitting emergency fundraising appeal to save animals from Montana's deadly winter storms. Outperformed all other digital appeals sent to the US market in 2018 by a factor of 2.
Wayfair (SPEC) • 30th November 2016 Ecommerce Retail Casual home decor online shoppers have been known to appreciate good puns (and bad ones) ... I'll let you be the judge of the pun quality contained herein.
Boston Children's Hospital (SPEC) • 21st October 2016 Out-of-Home Advertising This fundraising campaign, made for display on City of Boston shuttle buses, leverages Boston Children's Hospital's partnership with the Celtics to generate donations and increase brand awareness.
Radford University • 16th October 2016 Brochure: Lead Students Who Will Change the World Faculty recruitment brochure highlighting the merits of becoming a Scholar-Citizen Initiative (SCI) professor; part of a marketing campaign that grew the program 1000% in three years.
Radford University • 7th October 2016 Poster Series: Success in Broad Strokes Direct mail poster series sent to undergraduate studio art departments nationwide. Awarded a Gold Educational Advertising Award and a Silver ADDY from the Western Virginia American Adversiting Federation.
